Monday, March 06, 2006

Marketing

It doesn't matter how big or how small, all businesses do marketing of some kind, more often than not spending a crap load of money on it. So does that mean a small or start-up business can't market their company? No, not at all. Here's a few pieces of advice for cheap (or free) marketing:

  • First thing you need to do is be willing to research and learn some new stuff. When in a small business you can't afford not to, you have to do everything from marketing to cleaning your office (or house) toilet.
  • Friends and family, they should be your first target, you know them well and they are a great target. Tell them about your business, what you do and ask them if they know anyone who might be interested. I guarantee that you will find some business like this.
  • Leaflets, most people have a personal PC at home and a printer, you don't have to know a great deal to make a leaflet, open up a word processor and get some prices down on them. only use black ink to cut down on costs and get yourself 500 sheets of coloured paper. Print 4 on a page and you've got 2000 leaflets to drop off around local areas, give to local shops, friends and neighboors.
  • Online, if your business has a website (If it hasn't, get one!) then search engine rankings can help bring in a healthy stream of business. If it is a unique service or product you are selling then even better! There are hundreds of websites out there to help you boost your rankings, with a little research and trial and error, you could have a first page ranking.
  • Contact people directly! Get a yellow pages out, look for businesses that might be interested in your services, ring them, write to them, send them an email. Give them a "money off" voucher in their letter.

Just a few ideas to help you get under way, you don't need a lot of money to generate a healthy amount of business if you are willing to put in the graft and hard work. I will go into deeper detail into each of these methods soon.

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